Empowering Founders

Access

Accessing various sets of funding sources for the company’s longer-term health.
Systematic process to generate and manage specific prospect opportunities from a wide-range investor network.
Kassahun Capital’s expanding and highly valuable network enables building a customized investor pipeline.
Knowledge of investor demand attained from multiple channels giving confidence to founders, for making key decisions and faster pivots.
Applying the right messaging for accessing key capital sources can be optimized for positive results and meaningful discussions.

Intel

Analysis

Established framework for digesting quantitative and qualitative data and investor demand trends from multiple sources.
Tracking closely the changing and essential sentiment shifts in public and private markets.
Understanding the relevance of key technological and developing research trends in early-stage and multi-national companies.
Collection of specific feedbacks provides market color and deeper understanding of the current and specific perception of the company’s value.
Mechanical approach to targeting funding partners:
- Tweaking the intel gained and articulating to the right audience.
- Probing further to match investment opportunity with existing mandates.

Data-driven understanding of the perceived value deduced from various observations.
Converting the collected data into actionable methods for improving the messaging and match-making process.
Considering multiple variables gained from the pipeline and filtering the tangible points for strategic adjustments.
Assortment of relevant and nuanced data points leading to understanding of reality “as is”, enabling management to pinpoint the problems and test out new solutions quickly.
Broader perspective that helps making micro decisions in selecting lead investors, reaching a reasonable valuation target, and creating new strategies.
Integrating multiple data points, enabling the team to articulate the vision with conviction in a pinpointed way.